Plenary Session: Dr. Carmen Simon, Reximedia, USA

04 Jul 2017
10:00 - 11:00
Auditorium

Plenary Session: Dr. Carmen Simon, Reximedia, USA

Session chair: Kinshuk, University of North Texas, USA

The Neuroscience of Memorable Content

Your students and peers are constantly bombarded with requests for their attention, many of which unfortunately go ignored. And when you share your brilliant insights and great educational content, it is frustrating to note that most people forget 90% of it just after 2 days. Join this session to discover strategies for transforming the content you share with peers and students into something worth noticing and remembering. To help us understand how your audiences pay attention, remember content, and ultimately act on it, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or, more often – forget it. Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft content with lasting impact. This is critical because your persuasive power is a function of what people remember, not on what they forget.

Read the full bio of Dr. Carmen Simon.